OPPO Announces AI-Driven Mobile Generative Features for 50 Million Users in 2024

OPPO Launches Comprehensive Plan for AI Smartphone Integration

At the AI Strategy Media Conference held on June 5 in London, OPPO officially unveiled its commitment to the widespread adoption of AI smartphones. The company emphasized its goal to transform mobile experiences through innovative, end-to-end technology and ecosystem reconstruction. Collaborating with industry partners like Google, MediaTek, and IDC, OPPO aims to enhance users' lives with smarter and more convenient solutions.

The Expanding Role of AI in Smartphones

OPPO identifies smartphones as the ideal platform for mobile AI due to their high penetration rates, superior connectivity, and multi-modal capabilities. The company believes that AI applications should go beyond flagship models to benefit a broader user base. Zhang Zhouchuan, OPPO's President of Overseas Marketing and Services, stated, "With our long-term investment in technology and strategic resolve, we aim to make AI smartphone features available to approximately 50 million users this year."

Anticipated Growth and Market Potential

According to the latest IDC report, shipments of AI smartphones priced under $1,000 are expected to reach 35 million units by 2024, reflecting a remarkable 250% increase from the previous year. The integration of generative AI is set to enhance smartphone functionalities, particularly in entertainment and mobile office applications.

Innovation and Collaboration

Over the past decade, OPPO has filed over 5,000 global patents in the AI domain, with around 70% focused on AI imaging. Since 2020, the company has delved into pre-trained language model technologies, becoming the first smartphone manufacturer to deploy a 70 billion-parameter large language model on devices. This year alone, OPPO has introduced over 100 generative AI features.

OPPO actively collaborates with industry partners to enhance user experiences through advanced edge-cloud AI technologies. In partnership with Google, OPPO plans to integrate the Gemini AI model into the Reno12 series and the upcoming Find X series, offering a suite of AI tools and intuitive features. Additionally, collaboration with MediaTek aims to improve edge performance for optimized AI smartphone experiences. With Microsoft's AI capabilities, OPPO devices will deliver more efficient and natural voice and text conversion, enhancing inter-device connectivity.

A Vision for Intelligent Living

Generative AI functions on smartphones primarily facilitate productivity and personalized creativity. With advanced technology, OPPO users can easily manage information, communicate seamlessly, and enjoy a synchronized intelligent experience across devices. OPPO’s AI erase feature allows users to quickly remove unwanted elements from images, becoming a staple for everyday use. Furthermore, multi-modal generation technology assists users in creating unique content for social media.

Looking ahead, OPPO envisions AI smartphones equipped with embedded AI operating systems that support multi-modal interactions and efficiently leverage third-party services. Zhang Jun, Product Director at OPPO AI Center, remarked, "From hardware to operating systems, AI smartphones will undergo comprehensive technological innovation and ecosystem reconstruction." OPPO is dedicated to advancing the widespread adoption of AI smartphones, driving technological innovation and strategic collaboration to offer users the premier AI smartphone experience and usher in a new era for the industry.