CAA Empowers Hollywood Stars to Control Their AI Likenesses
Creative Artists Agency (CAA), a leading talent agency in the entertainment and sports sectors, aims to pioneer AI protection services for celebrities in Hollywood. In response to the unauthorized use of digital likenesses, CAA has developed a virtual media storage system designed for A-list talent—including actors, athletes, comedians, directors, and musicians—to securely store their digital assets, such as names, images, voice recordings, and more. This initiative is part of "theCAAvault," where actors can utilize advanced scanning technology to record their bodies, voices, and movements, creating their digital clones.