AI Takes Center Stage at CES 2024: What to Expect from the Future of Technology

AI stands poised to take center stage at the upcoming CES, the world’s largest consumer technology show, happening in Las Vegas from January 9 to 12. This year’s event promises a rich exploration of AI, with sessions that delve into its transformative role in various sectors—from entertainment and marketing to agriculture and healthcare. However, it is noteworthy that OpenAI and Meta will not be represented at the event, and while Microsoft and Google are sending mid-level executives, Microsoft traditionally showcased its CEOs for keynote addresses. Additionally, Apple has opted out of CES for several years despite the event's consumer tech focus.

For those attending CES, whether in person or virtually, here’s a look at some compelling AI sessions that should not be missed:

### January 9 Highlights

**Keynote: Intel CEO Pat Gelsinger**

Pat Gelsinger will discuss the pivotal roles silicon and software play in democratizing AI, enhancing computational power, and driving modern economies.

**Bold Visions: What’s Next for AI?**

This session will tackle the realities of AI’s capabilities and its potential to reshape industries and societies, exploring what lies ahead in the AI landscape.

**Beyond the Hype: Exploring Strategic AI Investments**

An analysis of the investment climate surrounding AI, this session will highlight valuation methods and discuss differentiating factors that set successful AI startups apart.

**Harnessing AI Innovation While Governing Risk**

Deloitte will share strategies on how organizations can foster AI innovation while maintaining effective governance and risk management practices.

**AI & Robotics in Agriculture**

Discover how AI and robotics are revolutionizing agriculture, changing how we plant, harvest, and manage crops efficiently.

**AI: The 5th Industrial Revolution**

Learn how AI is transforming brand operations, scaling processes, and improving efficiencies to enhance profitability and customer satisfaction.

**The Creators Who Are Leaning Into AI**

Engage in a thought-provoking debate on whether AI enhances or compromises artistic integrity as the lines between creators and consumers continue to blur.

**Brands Get Personal With AI**

Explore how AI enables Consumer Packaged Goods (CPG) companies to gain insights and tailor unique experiences that resonate deeply with customers.

**The AI-Driven Retail & Restaurant Experience**

Examine how retailers are adapting to a digital-first landscape, harnessing AI to elevate customer experiences.

**Medicine Without Borders: Global Health Driven by AI**

Discover how AI-powered digital health technologies can break down language and terminology barriers to enhance global healthcare delivery.

### January 10 Highlights

**Keynote: Qualcomm CEO Cristiano Amon**

Amon will discuss how AI will redefine human-device interactions in the evolving digital landscape.

**Omnicom: Working Together Towards More Inclusive AI**

This session will focus on eliminating bias in marketing, exploring the role of AI in shaping inclusive experiences.

**The Hard Part of AI: Hardware and Chips**

Dive into the essential hardware supporting generative AI technologies and what it means for mainstream adoption.

**How AI is Transforming Food**

Examine the impact of AI tools, from Chef Watson to ChatGPT, on the food industry and culinary innovation.

**AI: Technological Tipping Point**

A discussion on the critical factors marketers need to consider as AI rapidly advances and disrupts traditional paradigms.

**Creation and AI - What Will Humans Do?**

Investigate how AI affects creativity, content production, and the future of intellectual property ownership.

**Gen AI and the Future of Health Care**

Analyze how generative AI can revolutionize healthcare delivery and what barriers need overcoming for broader adoption.

**AI and the Democratization of Game Design**

Learn how AI accelerates game development, providing innovative tools for creators to bring their visions to life.

**GenAI -- Lab to Real World**

Explore the application of targeted AI models in solving real-world challenges while addressing security and cost concerns.

**AI Revolutionizes Sports & Entertainment at the Olympic Games**

Uncover the game-changing effects of AI on the Paris 2024 Games, from athlete training to enhancing the spectator experience.

**Unlock Ultimate Customer Experience With AI**

Discover how AI can streamline customer interactions—from seamless transactions to personalized marketing strategies.

**How Will AI Impact the Jobs of the Future? Presented by IEEE**

Engage in a dialogue about emerging job opportunities due to AI development and the skills needed for the future workforce.

### January 11 Highlights

**CMO Insights: AI and Digital Inclusion**

Top marketers will discuss how AI can drive forward initiatives for greater inclusion across industries.

**AI Shaping IoT Network & Device Security**

Learn how AI tools are deployed to secure IoT systems, fortifying defenses against vulnerabilities.

**Bringing the Limitless Potential of AI Everywhere**

See how innovations in AI are being leveraged across various platforms, enhancing capabilities from cloud to edge.

**Accelerating Developers' Experience in the Age of AI with Siemens and Microsoft**

Understand how the Siemens Xcelerator Developer Portal enhances developer engagement using generative AI.

**Green AI: Getting Smarter, Doing Better**

Explore the intersection of AI and sustainability, and how intelligent technology can lead to a greener future.

**AI 2024**

A critical examination of how countries are competing on AI advancements and regulatory policies shaping the future landscape.

**AI-Powered Fintech – Everyone Wins!**

Discover diverse applications of AI in finance, from consumer transactions to complex trading strategies.

**How Space Stations Accelerate Emerging Tech and AI**

Learn how space stations are nurturing technological innovation and AI development in low Earth orbit.

**Our Newest Cyber Threat is AI and AI is Our Biggest Defense**

This session will explore the dual role of AI as both a potential threat and a powerful ally in cyber defense strategies.

This year’s CES promises to illuminate the profound impact of AI across multiple sectors, offering insights and foresights that could shape our collective future. Don’t miss the opportunity to engage with industry leaders and innovators as they share their visions for an AI-driven world.

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