"Boost Your Productivity and Creativity: Discover Google's New AI Features in Chrome"

Google's popular web browser, Chrome, is undergoing an exciting transformation with the release of Chrome M121. This update introduces three innovative generative AI features designed to enhance your browsing experience—making it easier, more efficient, and more personalized.

Available as experimental options for U.S. users on Macs and Windows PCs, these features leverage Google's advanced machine learning and AI technologies to streamline common tasks like organizing tabs, creating custom themes, and drafting web content.

Tab Organizer: Revamping Tab Management

The Tab Organizer feature automatically groups and labels similar tabs based on content and context, reducing the chaos of numerous open tabs. Users can activate this feature by right-clicking a tab and selecting "Organize Similar Tabs" or using the drop-down arrow next to the tabs. Chrome will even suggest names and emojis for these new groups, simplifying navigation.

Create with AI: Custom Themes at Your Fingertips

The Create with AI feature allows users to effortlessly generate custom themes tailored to a specific subject, mood, visual style, and color. Options include themes like “aurora borealis” in an “animated” style with a “serene” mood. Users can access this by clicking "Customize Chrome" on the bottom right of a new tab page, and then selecting “Change theme” and “Create with AI.” This feature employs a text-to-image diffusion model, previously introduced in Android 14 and Pixel devices, to create unique AI-generated wallpapers.

Help Me Write: AI-Powered Drafting Assistance

Set to launch in next month’s Chrome update, Help Me Write assists users in drafting text online. Using a generative AI model, it suggests improvements to polish, expand, or modify the tone of written content. This feature is accessible by right-clicking on any text box or field on a website and choosing “Help me write.”

Google Chrome’s AI Integration and Considerations

These features demonstrate Google’s commitment to integrating cutting-edge AI and machine learning into Chrome, which boasts a global market share of 62.85% as the most widely used web browser. Previous AI-enhanced functionalities include real-time video captions, malicious site detection, and permission prompt management.

Currently, these features are in experimental stages and are disabled for enterprise and educational accounts. Users interested in exploring these features can log into Chrome, click on the three-dot menu, select “Settings,” and navigate to the “Experimental AI” page.

While users and experts have praised the convenience and creativity of these AI tools, concerns about privacy, security, and accuracy persist. In our experience with the update, the Tab Organizer occasionally grouped unrelated tabs or failed to perform as expected.

Google emphasizes its commitment to user privacy and security, stating that it does not collect or store personal information from these AI features. The company is dedicated to continuously improving its AI models and welcomes user feedback to refine these tools further.