California Governor Approves Regulations to Restrict AI Cloning of Actors

California Governor Gavin Newsom has signed two important bills aimed at protecting performers from unauthorized use of their likenesses through AI. Supported by SAG-AFTRA, these bills, AB 2602 and AB 1836, were passed by the California legislature in August as part of a broader initiative for state-level AI regulations.

AB 2602 prohibits contract provisions that allow companies to use a digital version of a performer instead of the actual actor, unless the performer is fully informed about how their digital likeness will be used and has legal representation or a union advocate involved. AB 1836 mandates that entertainment companies must obtain permission from the family or estate of a deceased performer before creating or distributing a digital replica. This law closes a loophole that previously allowed AI companies to exploit likenesses without consent.

“We’re ensuring that performers retain control over their names, images, and likenesses,” Newsom stated in a recent Instagram video alongside SAG-AFTRA president Fran Drescher.

The signing of these bills could positively influence another key piece of legislation, California’s SB 1047, which is currently awaiting Newsom’s review. SAG-AFTRA has also expressed support for SB 1047, although it faces opposition from various sectors of the AI industry, which has until the end of September to lobby for its veto.

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