CES 2024: Expert Tips and Tricks for Navigating Tech's Biggest Trade Show

CES 2024 Preview: What to Expect at the World’s Leading Tech Event

CES 2024 returns to Las Vegas from January 7 to 12, promising to be one of the largest tech events globally, with over 130,000 attendees expected. The event will feature more than 3,500 exhibitors and an expansive 2.4 million square feet of exhibit space, including the Goodyear blimp making a special appearance.

Insights from the CEO of the CTA

Gary Shapiro, CEO of the Consumer Technology Association (CTA), expressed excitement for the upcoming show, highlighting a 40% increase in innovation entries compared to previous years. "The signs are all pointing in a good direction," Shapiro said, emphasizing strong pre-registration numbers and a surge in excitement.

Key Event Details and Attendance Trends

Attendance numbers have fluctuated due to pandemic restrictions, with 175,212 attendees in 2019 dwindling to 45,000 in 2022. Last year, CES 2023 rebounded with 118,000 attendees. Shapiro believes the event's timing in January instead of the previous first week will aid in boosting attendance.

Is CES Worth Attending?

CES remains a vital event in the tech industry, attracting media and executives alike — with 4,800 media representatives last year, a significant rise from 3,100 in 2022. Of the total attendees, 41,869 came from 151 countries, with a keen interest in emerging technologies such as AI, IoT, vehicle technology, AR/VR, 5G, and robotics.

Health Protocols for Attendees

While attendance has rebounded, CES 2024 will still prioritize health and safety. Attendees are encouraged to receive vaccinations and flu shots, with the CTA implementing improved ventilation and hygiene protocols at all venues. Masks will be available onsite, and attendees who choose not to wear one should respect those who do.

Registration and Arrival Tips

To access CES, industry professionals must register. It’s advisable to pick up your attendee badge early to avoid long lines. Badges can be collected starting January 5 at various locations, including baggage claim areas at the airport. Security measures will include bag checks at all entrances, and attendees are encouraged to use clear bags for quicker entry.

Event Schedule and Press Days

The opening press events commence on January 7, with various keynotes scheduled the following days. Major speakers include CEOs from leading companies like LG, L’Oréal, and Walmart, reflecting a trend of diverse industries contributing to the tech landscape.

Navigating the Show Floor

CES spans a massive 2.4 million square feet, divided across several venues. Key areas include Tech East (Las Vegas Convention Center), Tech West (Venetian Expo), and Tech South (Aria and surrounding hotels). Attendees should prepare for extensive walking and plan their schedules to minimize travel time between locations.

Trends to Watch

This year, expect AI to dominate discussions, along with widespread interests in transportation technology and sustainability. The event will also address accessibility technologies, emphasizing innovation for all individuals.

Final Preparations for CES

As you gear up for CES 2024, consider these survival tips: wear comfortable shoes, travel light, and maintain communication with your contacts through text or smartphone apps. Be mindful of scheduling to accommodate travel times between venues and ensure adequate hydration and rest throughout the event.

For additional information, check out Martine Paris’ comprehensive CES preview.