Kendrick Lamar Unveils New Music Video Featuring Deepfakes of Will Smith and Kanye West

Home AI News Kendrick Lamar Unveils New Music Video Featuring Deepfakes of Will Smith and Kanye West

Updated on November 8 2024

Kendrick Lamar aims to demonstrate that deepfakes can serve purposes beyond misinformation and adult content. He has released a captivating music video for his single "The Heart Part 5," showcasing deepfake celebrity faces skillfully superimposed on his own as he delivers powerful lyrics.

The video features smooth transitions between AI-generated likenesses of notable and influential figures in Black culture, including Kanye West, O.J. Simpson, Will Smith, and late icons like Kobe Bryant and Nipsey Hussle. Created by Deep Voodoo, a studio founded by South Park creators Trey Parker and Matt Stone, the video is directed by Kendrick and Dave Free.

Each overlaid face offers poignant commentary on the Black experience, representing various aspects of a shared narrative. For instance, Kanye appears to reflect on bipolar disorder, while Nipsey represents themes of violence. Kendrick's innovative use of deepfake technology serves as a reminder that, in the right hands, it can be a powerful tool for artistic expression.

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