Microsoft to Equip LG with Training for Self-Driving Car Software Development

LG has made a splash at CES, showcasing not only its renowned TVs—like the rollable and 8K models—but also its commitment to the automotive sector. Building on its existing partnership with Here Maps for self-driving data collection, LG is now set to elevate its capabilities through a major collaboration with Microsoft. By leveraging Microsoft Azure's robust cloud services and artificial intelligence, LG aims to enhance its autonomous driving and infotainment systems.

The integration of Microsoft’s AI technology will boost LG’s Advanced Driver Assistance Systems, Driver Status Monitoring Camera, and Multi-Purpose Front Camera—components that LG previously disclosed it was supplying to a confidential "premium German automaker." Azure's Data Box service will further expedite the development of LG’s self-driving platform, allowing it to analyze complex road and traffic patterns in a fraction of the time typically required. According to LG, tasks that could take more than a day for autonomous systems to process can now be completed in just minutes with Azure's assistance. This technology will enable LG's software to better differentiate between pedestrians and objects while learning the driving behaviors of other vehicles.

In a bid to capture a share of the lucrative automotive parts market, LG has recently established a dedicated department under its holding company, LG Corp. With Microsoft's AI expertise, LG plans to enhance its infotainment systems, utilizing Azure’s voice-activated Virtual Assistant Solution Accelerator to inform drivers about real-time traffic conditions, recommend nearby restaurants, and control music playback.

At CES, Google's attempt to integrate its Assistant into older vehicles through affordable accessories from Anker and JBL has been evident, while Microsoft has also formed a partnership with Volkswagen to develop an "automotive cloud" for a seamless infotainment experience in its cars.

“Our expectation is that the synergy between Microsoft’s advanced cloud infrastructure and LG’s growing automotive components business will drive innovation across the self-driving auto industry,” stated Kim Jin-yong, president of LG's Vehicle Component Solutions Company. “We are confident that our collaboration will set a new standard for AI in autonomous vehicles.”