Runway Launches API for Enterprises to Create Apps and Products Using Its Advanced Realistic Video AI Model

As enterprises increasingly invest in generative AI, Runway is fully committed to providing cutting-edge solutions. The New York-based AI startup has announced the availability of its ultra-fast video generation model, Gen-3 Alpha Turbo, through an API.

This initiative positions Runway as a leader in enabling developers and organizations to integrate a proprietary AI video generation model into their platforms, applications, and services. Picture a marketing agency generating video assets for campaigns in real-time.

What to Know About the Runway API

Currently, the Runway API is available to selected partners, featuring two primary plans: Base for individuals and small teams, and Enterprise for larger organizations. Users can choose the plan that best meets their needs and access endpoints to integrate the model, facilitating various video generation tasks, all branded with a “powered by Runway” label.

The API starts at one cent per credit, with five credits required to generate a single second of video. Initially, access is limited to the Gen-3 Alpha Turbo model; the earlier Gen-3 Alpha remains unavailable.

Launched in late July, the Turbo model offers accelerated performance, generating videos from images seven times faster while being more cost-effective. Runway co-founder and CEO Cristóbal emphasized that the model can create a 10-second video clip in just 11 seconds, nearly in real-time.

Until now, this technology was exclusive to users on the Runway platform. Through the API, Runway aims for wider adoption across diverse enterprise applications, potentially increasing its revenue streams.

In a recent blog post, Runway reported that Omnicom, a major marketing group, has begun utilizing the API, though specific applications were not disclosed. Other partner names remain confidential.

This strategic move demonstrates Runway's initiative to stay ahead in a competitive market that includes emerging technologies from OpenAI and DeepMind, while also broadening its enterprise customer base.

Despite ongoing debates over AI video generation related to copyright and data collection issues, Runway is actively expanding its product capabilities. Recently, the company introduced Gen-3 Alpha Video to Video on the web for all paid subscribers.

“Video to Video provides enhanced control over movement, expressiveness, and intent in video generations. Users can upload their input video, set an aesthetic direction, or choose from preset styles,” the company shared on X.

While the timeline for integrating additional models, like Gen-3 Alpha, into the API is still uncertain, interested users can sign up for the waitlist for early access. Runway is currently collecting feedback from initial partners to refine its offerings, with plans for a broader release for waitlisted customers in the coming weeks.