Samsung has unveiled its latest line of smartphones, the Galaxy S24 series, featuring cutting-edge generative AI technology. This new lineup marks a significant advancement for the South Korean tech giant, positioning itself ahead of competitors in the smartphone market. Notably, Samsung has integrated capabilities from Google’s Gemini large language model, bringing innovative features to its devices even before Apple makes a move in this space.
### Introducing Generative AI in the Galaxy S24 Series
The Galaxy S24, S24 Plus, and S24 Ultra are equipped with Google DeepMind's advanced models, Gemini Pro and Imagen 2, which enhance user experience by seamlessly integrating generative AI into everyday tasks. Gemini, a multimodal AI, can analyze and produce content across various formats such as text, code, images, and video. This technology enables Samsung device users to easily summarize content within compatible Samsung apps, while maintaining control over the data shared with the AI.
### Enhanced AI Features for Users
While AI has been a staple in smartphones for some time—enabling virtual assistants like Siri—generative AI represents a new frontier. It empowers users to collaborate with AI in creative and efficient ways.
Among the standout features included in the S24 series is the innovative ‘Circle to Search’ functionality, which allows users to search without leaving their current app. By simply long-pressing the home button and circling, highlighting, or tapping an element on the screen, users can engage with content directly, whether it be from images or videos. This feature is currently exclusive to Android devices.
Samsung also introduces 'Live Translate,' providing two-way voice and text translation within its native applications, streamlining communication for users across language barriers. Additionally, the ‘Interpreter’ app facilitates instant translation in a split-screen display, making conversations easier between people speaking different languages. For composing messages, ‘Chat Assist’ suggests appropriate tones and translates text in 13 languages directly from the keyboard.
With Imagen 2, users gain remarkable photo-editing capabilities, including the ability to intelligently fill gaps in photos. While the core generative AI functions are powered through Google Cloud's Vertex AI platform, the devices will also feature Gemini Nano, integrated with the latest Android 14 operating system.
Samsung has also confirmed its status as the inaugural Google Cloud customer testing Gemini Ultra, the most advanced model developed by Google to date, though details regarding its functionalities remain limited.
### Impressive Performance and Availability
The Galaxy S24 series is powered by the Qualcomm Snapdragon 8 Gen 3 chipset, specifically engineered for optimal AI performance and efficiency. Pre-orders for the new smartphone lineup are now open, with shipping set to begin on January 31. Pricing starts at $799.99 for the S24 (with options for 128GB and 256GB), $999.99 for the Plus model (with 256GB and 512GB options), and $1,299.99 for the Ultra, which offers storage choices of 256GB, 512GB, and 1TB.
Customers who pre-order the S24 Ultra with 512GB can enjoy a complimentary upgrade to the 1TB model when purchased through Samsung's official website. Additionally, there is a limited-time $100 credit available for pre-orders made via the site.
With its Galaxy S24 series, Samsung is setting a new standard in the smartphone market, merging powerful generative AI technologies with user-friendly features, aiming to enhance both communication and creativity for its users.
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