Snap Introduces Watermark for AI-Generated Images: Enhance Authenticity and Attribution

Home AI News Snap Introduces Watermark for AI-Generated Images: Enhance Authenticity and Attribution

Updated on November 7 2024

As AI technology continues to advance, distinguishing between human-created and AI-generated content is becoming increasingly challenging. One effective solution is marking AI-generated images, a feature Snapchat is expanding. The platform will implement a watermark on AI-generated content saved to your camera roll or exported.

Snapchat's AI watermark will feature a ghost icon accompanied by sparkles, providing a clear indication of AI involvement. While the specific placement of this watermark in images might not be customizable, more details will be available once the feature is introduced.

In addition to marking externally visible images, Snapchat is actively labeling in-app AI content. This includes tools like the extend feature, which creates a zoomed-out effect and includes a sparkle icon to signify its AI nature. The Dreams feature also utilizes generative AI to transform selfies into imaginative representations, offering users a unique identity experience. Recipients of a Dream image will receive a context card explaining the AI's role in the creation process.

These initiatives reflect Snapchat's commitment to transparency in an era of rapidly evolving AI capabilities.

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