Spotify Acquires AI Startup That Transforms Text into Natural-Sounding Speech

Home AI News Spotify Acquires AI Startup That Transforms Text into Natural-Sounding Speech

Spotify is enhancing its offerings with a significant acquisition aimed at transforming its audio experience. The streaming service is acquiring Sonantic, a startup known for its AI technology that generates "stunningly realistic" voices from text. While Spotify hasn't specified its plans for this technology, it hints at multiple potential enhancements.

Sonantic's technology could seamlessly provide contextual information for upcoming recommendations, allowing users to engage with content even when not actively looking at their screens. This advancement also aims to reduce barriers to new audio experiences, potentially improving accessibility for users who may find it easier to navigate Spotify without a visual interface.

The acquisition aligns with emerging trends in the digital landscape, where platforms like Instagram and TikTok effectively utilize text-to-speech for engaging voiceovers. Merging this technology with Spotify's TikTok-style discovery feed could attract a broader audience accustomed to exploring music through social networks.

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