Versus Unveils Vivi: The AI Platform Revolutionizing Passive Content into Engaging Interactive Experiences

Versus, a leading AI-powered interactive content company, has announced the launch of Vivi, the next generation of its proprietary AI platform. Vivi employs deep learning to transform passive content from various sources into engaging, real-time interactive experiences, enhancing engagement, retention, and revenue for partners across multiple industries.

“Vivi is content aware; it detects content patterns quickly and at scale,” said John Vitti, founder and CEO of Versus. “Think of it as the best student or researcher in the world—it knows how to deliver the most relevant and engaging content at just the right moment.”

The AI platform analyzes information from articles, websites, social media, and more, generating interactive games, challenges, and polls that relate to the subject matter. This gamification of content enhances the user experience while offering valuable insights and increased revenue for Versus' partners.

Real-Time Content Generation: A Game-Changer

Vitti highlighted the significance of real-time content generation, noting that “everything happens in under one second. This is crucial for ensuring a seamless consumer experience—timeliness matters as much as relevance.”

Early data reveals the Vivi platform's effectiveness, with partners like Disney achieving a 94% engagement rate on select content, while Microsoft reports a 65% engagement rate. “We typically add an average of 11 minutes of new session time,” Vitti shared.

Partnering with Industry Leaders

Versus has collaborated with prominent brands, including Microsoft, USA Today, the NFL, Billboard, Forbes, the Grammy Awards, UFC, iHeartRadio, and Lionsgate. The company operates on an ad-based revenue model that shares earnings with partners on a CPM basis, while placing a strong emphasis on user privacy by focusing on data trends rather than individual identities.

As demand for interactive content expands, Versus is well-positioned to seize this growth opportunity. With advanced AI technology and an impressive roster of partners, the company is set to flourish in the coming years. The addition of high-profile advisors, such as former Google CEO Eric Schmidt and former Hulu Head of Marketing Scott Donaton, further reinforces Versus’ market strength.

Shaping the Future of Content Engagement

Looking forward, Vitti foresees a more interactive and transformative content landscape. “It’s about content and conversation—less viewing, more doing,” he stated. “The volume of content is increasing, yet true interactivity remains limited, widening the gap. We’re here to bridge that divide.”

As Versus evolves and expands its offerings, it is poised to play a pivotal role in shaping the future of content consumption and engagement. With Vivi, Versus is redefining audience interaction and equipping partners with the tools necessary for growth and revenue in an increasingly competitive digital environment.