Unlocking AI Potential: Apple’s Craig Federighi Reveals Mac's Neural Engine Development as Early as 2020

After the 2024 WWDC (Worldwide Developers Conference), Apple hosted its annual "The Talk Show Live," featuring interviews with key executives Craig Federighi, Greg Joswiak, and John Giannandrea. They delved into topics such as iOS 18 and Apple’s advancements in artificial intelligence.

Craig Federighi, Apple’s Senior Vice President of Software Engineering, who oversees iOS and macOS software, responded to criticisms about Apple lagging in AI capabilities. He dismissed these notions, highlighting that Apple has been incorporating neural engines in its products since 2020. Unlike competitors, Apple has never marketed its devices as “AI PCs.” Federighi emphasized:

“The interesting thing about the concept of an AI PC is that we have already been in that space for years. Our neural engine has been part of iPhones since their launch, and with the introduction of the M1 chip in 2020, Macs also embraced this technology. We may have missed the opportunity to label them as AI PCs, but our products certainly function as excellent AI PCs. The name isn't what matters; what truly counts is the user experience, and I assure you, Macs excel in that area.”

Federighi and Joswiak also explored the possibility of dual-booting iPadOS and macOS on iPads. Federighi remarked, “We do not wish to create a device like a Windows 8 PC or anything similar.” He added:

“I adore my iPad, and I use it nearly as much as my Mac. I love my Mac too. I don’t want them to become the same device. The current iPad Pro offers a remarkable user experience, which is invaluable to many users. Our goal is to continue making the iPad the best it can be, not to mimic Windows 8 PCs or any other products.”

This discussion not only highlighted Apple’s strategic direction in AI development but also reinforced its commitment to distinct product positioning.