Unveiling the Secrets of X Platform's AI Grok: Analyzing New Features to Enhance Premium User Experience

Independent app researcher Nima Owji recently revealed that X social platform is actively developing a range of innovative features based on its xAI Grok model, aimed at providing Premium subscribers with a more enriched and personalized experience. This announcement has generated excitement for the future of the X platform.

Among the most notable upcoming features is the Grok Chatbot sidebar. Inspired by popular generative AI chatbots, this design enables users to interact with Grok seamlessly while navigating any feature of the X platform. This real-time interaction promises to significantly enhance user engagement and may foster higher user retention.

Additionally, X platform plans to introduce two new features: account summaries and highlighted text search. When users hover over any X account name, a hover panel will appear with the option "More about this account," which will utilize the Grok model to provide relevant summary information for quick background insights. The highlighted text search feature will allow users to select interesting text within dynamic content by dragging the cursor, revealing an “Ask Grok” button. Users can then perform AI searches to obtain relevant explanations, background knowledge, and links. This functionality is set to enhance information retrieval efficiency on the X platform, making browsing and learning more engaging and effective.

It’s important to note that Nima Owji confirmed to TechCrunch that these new features are still in development and are not yet publicly available. However, the announcement has sparked significant interest in the industry, with many users eager to experience these innovative functionalities.

For the X platform, developing this suite of new features is a crucial step in enhancing the appeal of Premium subscriptions. As a vital source of revenue, the quality of the Premium user experience directly impacts overall earnings and competitiveness. Therefore, while X platform is committed to technological innovation and practicality in its feature development, it is equally focused on addressing user needs and feedback to deliver high-quality, personalized service experiences.

However, in the face of intense market competition and evolving user demands, X platform must continue to innovate to maintain its leading position and achieve sustainable growth. According to analytics firm Appfigures, X platform's mobile net revenue was only $7.6 million this past May, marking a decline for two consecutive months. This data highlights the necessity for X platform to not only enhance user experiences but also strengthen market expansion and brand development.