**Elvis Presley: The Holographic Comeback of the King**
Elvis Presley, the legendary King of Rock 'n' Roll, is poised to make a stunning return to the stage this November through groundbreaking holographic technology. This innovative performance will kick off in London, with additional shows planned for major cities around the globe, including Tokyo, Berlin, and Las Vegas—where the King held a famous residency until his passing in 1977.
British-based Layered Reality has developed what it proudly labels the "world's first Elvis immersive experience." Fans can expect to witness a life-sized digital rendition of Elvis, meticulously crafted from thousands of hours of archival footage. This pioneering effort promises to deliver “never seen before” performances that capture the essence and charisma of the iconic artist.
The production, aptly named “Elvis Evolution,” builds on the success of similar virtual reality experiences. For instance, Swedish pop icons ABBA have enthralled audiences in London with their Voyage tour, which has repeatedly sold out in its second year. The potential for Elvis' holographic performances to resonate with audiences and revive his legacy is undeniably exciting.
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**Intel Launches Articul8 AI: A New Frontier in Generative AI**
In a significant move to enhance enterprise capabilities in artificial intelligence, Intel has decided to spin out its generative AI division, now branded as Articul8 AI. This initiative aims to deliver a comprehensive generative AI software platform specifically designed to help large businesses operationalize and scale their AI efforts efficiently.
DigitalBridge Ventures will lead the investment round, supported by a diverse group of investors including Intel, Fin Capital, Mindset Ventures, Communitas Capital, GiantLeap Capital, GS Futures, and Zain Group. The Articul8 platform promises robust AI solutions while maintaining strict security protocols, ensuring that customer data, training, and inference stay within secure enterprise environments. Clients will benefit from flexible deployment options, including cloud, on-premises, and hybrid models.
Arun Subramaniyan, who serves as the vice president and general manager of Intel’s Data Center and AI Group, has been appointed CEO of Articul8. His leadership is expected to drive the company towards innovative advancements in generative AI, catering to tailored enterprise needs.
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**G7 Prioritizes AI in Upcoming Leadership Discussions**
As the G7 nations prepare for their upcoming sessions, artificial intelligence is positioned as a central theme under the Italian presidency. Prime Minister Giorgia Meloni has expressed significant concerns regarding AI's implications for the labor market, recognizing the critical discussions ahead.
Reuters reports that a dedicated session on AI will be hosted prior to the leaders’ summit in June. Meloni noted the profound transformation underway, stating, “Today we are faced with a revolution where [human] intellect is in danger of being replaced.” In response to these challenges, G7 member nations are developing the Hiroshima AI Process, which aims to establish responsible AI project frameworks while assessing the risks associated with generative AI.
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**The Rising Role of AI in Public Relations**
The public relations industry is increasingly embracing AI tools, according to recent findings from MuckRack. The "State of AI in PR 2024" report reveals a significant uptick in AI utilization among PR professionals, skyrocketing from 28% in March 2023 to an impressive 64% by December 2023.
Among the surveyed professionals, 74% indicated that AI has enhanced the quality of their work, while 89% acknowledged boosts in productivity and efficiency. The majority of AI users in PR cited social media copywriting as their primary application of these tools. However, ethical considerations remain a topic of debate: 21% of agency professionals utilizing AI reported they would not disclose its use to clients, in stark contrast to only 6% of brand PR representatives who supported this approach.
For those not yet leveraging AI, 43% expressed concerns about unpredictable outputs, while 40% highlighted privacy issues. Additionally, one-third of respondents questioned whether AI could genuinely enhance their effectiveness in the field. As the PR landscape continues to evolve, the integration of AI tools is expected to reshape practices and expectations widely.
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