SportAI, a Sports Technology Startup, Successfully Secures $1.8M Seed Funding

SportAI, a sports technology startup utilizing artificial intelligence to enhance sports performance, recently concluded a $1.8 million seed funding round. The platform offers sports-technique coaching, commentary, and analysis using machine learning, computer vision, and biometric technology, tailored for coaches, training facilities, broadcasts, and sports-equipment brands and retailers.

Through the cloud-based platform, real-time player technique analysis provides personalized feedback to help improve performance in sports like golf and tennis. By comparing an individual's technique to that of thousands of other players, including professionals, SportAI delivers automated, data-driven analysis that is typically only accessible to elite players.

Notably, the technology can be utilized by broadcasters to enrich live-sporting commentary by incorporating instant technique analysis. Additionally, equipment brands can leverage it for personalized product recommendations based on a player's unique technique. SportAI's platform, which is hardware agnostic, can process video footage from various sources such as mobile phones, court-mounted cameras, and broadcast feeds.

This funding round will fuel the advancement of SportAI's technology development, team expansion, and enhanced market presence. The platform has already garnered attention within the sports industry and signed its first commercial contract in June, the details of which are pending announcement.

Led by early-stage investor Skyfall Ventures, the seed funding round attracted participants like Norwegian pension fund MP Pensjon, former pro tennis player and AI startup founder Dekel Valtzer, and Sverre Munck, a former executive at Schibsted Media Group. World chess champion Magnus Carlsen serves as an advisor and investor in the company's pre-seed round.

According to Skyfall Partner and Co-Founder Jon Kåre Stene, "Skyfall Ventures is proud to support SportAI in their mission to democratize world-class expertise. SportAI's innovative solutions and focus on providing top-notch sports training align perfectly with our vision of investing in high-growth technology startups."