Are Major XR Companies Retreating? Challenges of Poor Experience, High Prices, and Limited Content Hinder XR Device Adoption — Is the Future MR + AIGC?
The Chinese XR industry, led by companies like Pico, is facing significant challenges, including layoffs and declining sales as interest shifts towards AI. Despite current turbulence, experts anticipate a potential resurgence in XR technology between 2026-2027, with hopes of merging XR with AIGC for innovative applications.