Alphabet to Integrate Gemini AI into TVs Powered by Google’s Operating System

Alphabet plans to enhance the Google TV experience by incorporating its Gemini AI into the operating system, significantly improving the capabilities of the Google Assistant voice control. At the CES tech show, the company offered a preview of the upcoming Google TV software, which promises more intuitive voice commands, better content discovery, and deeper integration with YouTube.

The Gemini update, set for release later this year, will allow users to have continuous conversations with their third-party TVs—such as models from Sony, Hisense, and TCL—without needing to repeat the "Hey Google" wake word for each command. This advancement not only simplifies interactions but also adds a more natural conversational flow to the user experience. During a demonstration, Google showcased how users could easily request content like videos from a recent trip stored in their Google Photos, highlighting the potential for personalization.

The company also introduced an innovative "always-on" mode that uses sensors to detect when a viewer is nearby and then displays relevant information, such as personalized news or weather updates. TCL will be the first to launch this feature by the end of 2025, followed by Hisense in 2026. This always-on functionality represents a step towards creating a smarter living room environment, where the TV becomes a hub for daily information beyond just entertainment.

This expansion marks the first time Alphabet is introducing Gemini's advanced AI features to TVs made by other manufacturers, not just its own devices. It represents a strategic move to enhance user engagement and strengthen Google's position in the competitive smart TV OS market. By offering these sophisticated AI-driven interactions, Alphabet aims to differentiate its platform from rivals like Samsung, Amazon, and Roku, potentially attracting more consumers to its ecosystem.

In a broader context, the integration of Gemini into Google TV highlights the increasing role of AI in shaping the future of home entertainment. As AI technology continues to evolve, we can expect to see even more intelligent and adaptive features that make our digital experiences more seamless and personalized.